Brand Concept

IWEN is a conceptual luxury skin care and cosmetics company influenced by beauty rituals and art from ancient Egypt. The word "iwen" was used in that culture to signify the concept of color, and could also mean external appearance, nature, being, character, or even disposition. Gold and navy brand colors embody the opulence of Egyptian Pharaohs, who were often buried with their gold treasures. The other color, taken from the Egyptian-created "Egyptian blue," is considered to be the first synthetic pigment and was usually used to depict their royalty.